I have had an embroidery machine for about 7-8 years so what you are seeing was done over that time. Probably more recently than back because I haven't had the digital camera to put the pix on the computer all that time. A lot of what you saw was done as gifts for various things, Christmas, weddings, births, birthdays etc. While I was still working at the bank, and when DH was watching TV at night, I'd be embroidering or finding free designs on the computer. You see, once the design has been sent to the machine and the fabric is on the hoop and the hoop attached to the machine, and thread spool and bobbin filled, I just push the right buttons and the machine stitches what it is told to do. But this is a home machine so every time the thread color needs to be changed, I have to manually do it. The commercial machines hold several spools of thread and switches the color by itself. But they are horribly expensive. In fact this was expensive too but is a sewing machine also with lots of capabilities. I love it.
Oh to answer where I find the time----remember I've been retired for 5.5 years and DH was layed off November 2008 and hasn't been and won't be called back. Depending on what the government votes the 28th, his unemployment may be done. GRRRR. Also, we are home bodies. We only shop at Home Depot and Meijer---never the mall. I have said that I wish HD sold underwear and groceries and then I'd only shop there. LOL
The way this works is that someone who has a "digitizing" program/software (it uses the computer to write the instructions to the embroidery machine) scans the picture of what they want made into a design and then the program does what it's supposed to do. I suppose the person chooses the colors and the type of stitch they want in each area. But I don't have that, as it is terribly expensive and I already have over 10,000 designs that 99% of them were free. And I know of some inexpensive places to get specific stuff if I don't have it. So only when somebody wants me to do something like a company logo, do I have to pay to have it done. I can make designs up to 10% smaller or larger, change the position of the design (tilt it or flip it) either on the computer or on the machine, combine different designs as long as the final design isn't larger than my hoops. I have three hoops. One is tiny 2 x 2", one that is about 5 x 4" and one that is 7 x 5". There is a way to do even larger stuff but I never learned how to do it. The sewing machine has some built in designs and lots of built in fancy stitches and some lettering capabilities. It also does everything that a top of the line sewing machine does.